We all know that staying in touch with our prospects is vital to online business success. But with our ever-growing to-do lists, how are we going to launch an ezine and keep up with the content each month? I have some great tips to keep you on top of everything!
I eat?
What system are you going to use to distribute your newsletter? When you’re looking for a vendor for your business, you may want to “go out” with a few before committing. Most companies offer a low-cost trial period that will allow you to verify operation. I recommend that you sign up for a few that you have been considering and play around with the system. Then you will have more information to make an informed decision. Two systems that I recommend are 1ShoppingCart and Aweber.
Model
I’m sure you’ve seen a wide range of ideas from the companies you follow. Some love it, others not so much. Think about what works best for you and your business. You’re the person who will have to keep up with this every month… so make sure you love it! Also consider how much content you plan to share each month. If you have too many pieces of content to keep up with, frustration can set in. Love your design and be excited about the content you are going to share with everyone.
videonewsletter
There are some amazing video newsletters out there right now, I love the one from Marie Forleo! If you are comfortable with the video, this could be really fun and engaging for your friends.
When?
How often do you want to publish a newsletter, once a week or once a month? Think about the amount of time this takes out of your schedule. Make sure you can spend that time creating quality content.
publication schedule
Once you’ve worked out what you want in each issue and how often you’ll publish it, consider creating a publication schedule. Plan for the long term and make the commitment. Want to reserve a spot for affiliate opportunities? Keep in mind the releases you have planned and think about all the other content you have on the internet. Everything you post should work in harmony.
spontaneous moments
Oh yeah, don’t forget those moments when you have a lightbulb moment and you have to share something with your list. Have a simple template in your email system where you can put some delicious message and send it! Simple, stress-free and easy… that’s what you’ll need.
There are 6 things to consider when preparing to launch your newsletter. Would you add anything to the list?