Whether you’re just starting out or have a fair amount of experience in online marketing, there comes a time when we ask ourselves, “Can I get more website traffic?”
As with any project in any area of our lives, to get the best results we must start with proper planning. The long route, which takes the time to plan things out, turns out to be the short route in disguise.
Create a traffic construction plan
Before deciding whether to use free traffic, paid traffic, or a combination of the two, it is advisable to do some research and due diligence on how to tackle the traffic problem, specifically in relation to your target market and website / landing page.
Once you have created your website or landing page, we need to create a traffic plan based on a few basics such as: search engine optimization (SEO), social media presence, internet ad placement, creation of good publicity for your product / service / website by having links to your site from well-known and popular pages, and creating a desirable brand for yourself and your business.
These are all important ingredients in driving more traffic to your site, but they are all based on having a strong foundation in place, and that foundation is built on value and flow.
Creating value and flow
To get targeted traffic (people interested in what you offer and who will stick around long enough to convince themselves) that you have a higher chance of “converting” to buyers, it’s important to design your pages so that value is recognized in the top ten ( 10) seconds a visitor arrives, and then reinforces for another ten (10) seconds, so that some interest is generated.
If a visitor stays on your website for more than twenty (20) seconds, the percentages increase rapidly that this visitor can subscribe or buy.
If you’ve been in the online world for some time, you’ve heard that “Content is King.” Good content creates value (current page value and potential value from other pages), which is then translated into flow.
When there is a balance between how difficult it is to use a website and the rewards earned from that website, the flow is more likely to occur. Flow is when a person visits your site and gets so involved in it that time just flies by. The person is so committed that nothing else matters. They are totally having fun.
This is a very critical point in the marketing process. When a person has reached the state of fluency, the “urge” is likely to take over and inhibitions and caution fade. So this person is more likely to buy what you have to offer or sign up for your list.
For this to happen, your site must be of value, which generates interest, as well as being easy to navigate; interest overrides any difficulty in navigation.
Understanding precedes action
To become or remain an effective Internet marketer, it is very important to understand the ins and outs of web traffic. First of all, trafficking is made up of human beings like us and our family and friends. We all have interests, feelings, and desires that are most important to us.
By putting ourselves in their space, we realize that it is about what they are looking to find to solve their individual challenges and problems, and not what we want them to find or what we want to sell them.
Valuable content and ease of use will attract the attention and interest of your target market. By correctly positioning your site within the flow of Internet traffic, you have greatly increased your chances of attracting the type and amount of traffic to whoever can provide the most benefit.