Write a great sales brochure

In addition to the importance of creative copy, a successful brochure must be written using the AIDA formula. 1. Grab the ATTENTION of your audience 2. Keep her INTERESTED 3. Arouse the DESIRE that they respond, and 4. Push them to take positive ACTION 1. Grab the ATTENTION of your audience First, and possibly most important, is the headline. Example: […]

Local SEO Best Practices for Your Business Website

Local search engine optimization is not a single strategy that you implement to propel your website to the top of the search engine rankings. His powerful digital marketing strategy for business owners who want to sell to local customers that combines a variety of best practices for SEO. Meaning, if you are going to increase your local ranking and make […]

How do you write a good brand story?

Your brand story sets you apart from others. Otherwise, you’re just another solution to the same old problem that customers can choose, and often without a prominent differentiator, they’ll base their choice on price. Most of the time, you don’t want customers to choose you based on price alone. You want to be chosen because it is you. Telling your […]

Writing for TV: How to Become a TV Writer

Have you ever watched an episode of Eastenders, Coronation Street, Casualty, Spooks, Hollyoaks or even an old classic like The Good Life and thought… I could do something like that? I have to be honest, writing for television is probably not the easiest way to make money writing… but there are a lot more opportunities than you might think. I […]

Manage your exposure on social media

Although still in the midst of the era of web-based brand marketing, driven largely by search engine optimization and search marketing technique, the business revolution is beginning to take notice of social media. Recent surveys show that the social networking giant Facebook, for example, has more online links via search than any other search engine other than Google. This slow […]

4 benefits of watching movies online

Almost all of us love to watch movies on TV or on the Internet. However, one of the most popular ways to watch movies is to go online and check out websites that offer movies for free. Social networking websites like YouTube have brought a revolution in this department. Now you can watch most of your favorite movies on YouTube. […]

Advanced blogging with WordPress

Breaking into the blogging industry with WordPress If you have a blog of any size or want to grow a large blog, this article is for you. Simple tool to manage your content flow Do you work within WordPress and have multiple writers or other people managing your blog content? Instead of wasting time with spreadsheets and Google Docs, try […]