Marketing Communication (CM) is the only way for companies to convey products, services, and ideas from manufacturers to end users. Makes and maintains interaction with customers, prospects, retailers, and stakeholders. Marketing communication has a combination in which advertising and sales promotion play a fundamental role. MC types include advertising, public relations, and sales promotions. Of these, advertising broadens the marketing […]
5 tips to make more money with Google AdSense
Google’s advertising platform for publishers, Google AdSense, can be both rewarding and inexplicably frustrating. Most bloggers who start using AdSense get discouraged after a couple of months because they aren’t making the money they were dreaming of. Sure, charging pennies for clicks that rarely come can be a disappointment, but I’m here to tell you it’s not the end of […]
Avoid tunnel vision of marketing metrics
Marketing companies and especially digital marketing companies are focused on cultivating a data-driven culture. Because digital media is famous for being the most measurable channel available to brands and marketers today, it is not surprising that agencies have become a bit obsessed with metrics. When it comes to email marketing, open and click rates are the most important, while lead […]
Five questions to answer the concept of advertising 4.0
In the last chapter, I briefly introduced the concept of Advertising 4.0. In this article, I would like to extract some questions and the answers come from my clients and myself. Question 1: Which version would be post-ad 4.0? I told my client, “It would be version 1.0 after version 4.0, because it is a cycle from 1.0 to 4.0, […]
Four cornerstones of a great presentation
You may have the best idea, the best product, or the best proposal. However, if you can’t present it professionally, it may never be recognized as valuable. There are four simple steps to making a successful presentation, called the four cornerstone methods: 1. Understand your audience 2. Understand your purpose 3. Understand the material 4. Understand yourself Mastering these four […]
Network crash
Even smart grid users can experience a decrease or slowdown in network activity. There are many reasons for unpredictable situations, such as the time of year, holidays, changes in industry / economic climate, etc. But regardless of the circumstances, you can bounce back and gain traction in your networking efforts. Here are some tips for navigating uncertain conditions and getting […]
Impact of social media on society
“Do you have Facebook?” “Yes, of course. But I don’t think you can find me as there are too many people who have the same name as me. Try searching with my last name as well.” “Hey, you celebrated your birthday at K-Box, right? I saw the pictures on your Facebook.” “Brother, I saw your comments on the YouTube video […]
Guitar Amp Tone: Where’s the ‘Sweet Spot’ on a Vox AC15?
Just so you know where I’m coming from, I play a ’72 USA Telecaster through a Vox AC15. The sweet spot is the culmination of setting up your amp to better enhance and bring out the natural tone of your guitar and / or signal chain. So if you have a Fender Telecaster for example the sweet spot will be […]
How to go viral in social media marketing
How to go viral on social networks? Here are some tips for using trending topics to go viral: Avoid creating viral content around tragedies or negative events. Try to create fun and fun content. Use a social media management tool like Sprout Social to monitor trending topics from a single dashboard. The idea of thousands or even millions of people […]
3 inspirational quotes that encourage you to be yourself
“Just be yourself!” These were the rather stern words of this intimidatingly beautiful woman he was dating several years ago. And his anger was directed directly at me! Oh! So in this article on how to be yourself, I’m going to explore what it really means to be yourself and why someone would spend some time NOT being themselves. And […]