An infographic is a collection of data or information put into a visual graphic image for faster understanding and more effective retention. Visual marketing has been shown to be much more effective than text.
According to 3M Corporation and Zabisco, 90% of the information transmitted to the brain is visual, and images are processed 60,000 times faster in the brain than text. The internet has taken visual marketing to the next level and infographics are becoming a big part of that growth.
There are many benefits to using infographics in your marketing and on your website.
1. Provide facts and figures: People love to read facts, numbers, statistics, and the like. Infographics can provide this information in a structured and engaging way. Infographics are much more visually appealing than text, which can increase interest, giving your site or blog more drawing power.
2. More participation: Graphics and visual images increase participation. Using infographics on your blog could increase the level of visitor engagement by a very significant amount.
3. Backlinks – Infographics can be a very effective way to build backlinks. Encourage people to share your infographics with your visitors and provide a link to your site. With more backlinks to your credit, your site will get higher rankings and more traffic.
4. Easier to understand: In addition to being visually appealing, infographics are easier to understand than text data. The human brain can process and remember visual information better than text. This will definitely bring people back to your site for more information.
5. More chances to go viral – By using infographics and providing your visitors with engaging and visually compelling information, you are increasing your chances of your infographic going viral. Once it goes viral, the sky is the limit for your business.
6. Infographics Wanted: Searches for infographics have increased by over 800% in just two years. Adding infographics to your marketing arsenal will get your website or blog included in that traffic boost.
7. Social Media – Infographics are also booming on social media, and by combining the forces of infographics and social media, who knows how far your business could go. Social media is a fast-paced platform and using infographics will keep you moving with the best of it. All the information is there. No clicking to get here or there, nothing to sign up or add time to your readers’ visit. People love to have it all right now and providing them with informative infographics will do just that.
8. Do It Yourself: Even though infographics seem to be graphically complicated and expertly made, you can easily make them yourself and save a lot of money. There are sites like infogr.am where you can design and produce your own infographics for free. Infographicsarchive.com shows you numerous free tools for making effective infographics. You’ll find many more resources to make your own infographics and relieve much of your marketing and advertising budget.
9. Build Your Reputation: Infographics will help you build a reputation as a person/website that offers compelling and easy-to-understand information and data. Word will spread and your website or blog will rise in the rankings and get much more traffic.
10. Reach the target market: who do you want your target market to be? Who would be interested in the information you have to give? By using infographics, you can focus on the information you want to provide and capture the attention of your target market. This, in turn, will increase your sales and income.
Although the widespread use of infographics is a fairly recent phenomenon, there is a reason for their immense popularity. Infographics can offer you a myriad of ways for your business to stay ahead of the competition. If you are looking to grow your business and make it more prominent, then infographics will surely help you and pave your way to success.