These are the not so common but very creative marketing strategies that you can use in your dental practice:
1. Launch a referral program – It is and should be the number one strategy to use, especially in healthcare related services, as it is believed that 92% of people trust personal recommendations more than all other forms of marketing. It is simple yet extremely powerful and has the potential to significantly increase the generation of new patients in your dental practice. I have listed a few ideas on how you can get this program up and running:
- Launch a patient loyalty program – It is designed in a way that you can collect email addresses and cell phone numbers for future marketing strategies, such as email marketing, social media campaigns, or mobile marketing. This also lets your patients know that you are grateful for their business.
- Launch a patient review program – It is designed to increase your online reputation. You can selectively give cards to patients so they can leave reviews on your social media sites or other websites like yelp, your google business page or on your website so they can claim their rewards.
- Ask for a patient referral
Here’s a 3-step guide on how to cheerfully ask for a referral:
- Ask selectively – ask only those you know and like, an example is a long-term patient with whom you have developed a good relationship.
- When a patient has had a good experience: When a patient is kind enough to let you know that they had a great experience, you can say it in a non-urgent way like, “It’s great to hear you had a wonderful experience.” experience. When his friends or family tell him how bad her experience was, he can send them here.”
- Use a script. Thanks for your comments! I am very proud of our team and it is part of our goal to provide a positive experience for patients like you who appreciate what we do. We know that not everyone has a positive experience like this with their dentist. If you have family or friends who might enjoy the same experience as you, we’d love for you to recommend them to us.
2. Turn your product or service into a challenge – What problem do your services solve? Don’t get carried away by the flow of explaining the services you offer. Instead, make your product the focal point and create a challenge for that. For example, you can ask patients dental-related questions, or better yet, take a quiz about who they think follows good dental hygiene. It forces them to participate and your business will be unique and most important.
3. Use popular hashtags on social media – Using popular hash tags like #FlashbackFriday or #ThrowbackThursday can increase the number of visits you want for your business, especially those in the millennial age group. You can also use this to be able to target the person looking for a particular topic or service so they never know because it can also be a good source for how you can get new patients to check out your service.
More dental marketing ideas
When it comes to dental marketing, there is no shortage of great ways to start. Here are some more tips for marketing your dental practice. Take a look and see what you think will work for your practice.
Go local with SEO
When people in your target area start searching for a dentist online, do you show up? An easy way to check is to grab your phone, type “Dentist near me” and see what comes up. If you’re not leading the pack, you’re missing out on a lot of new patients and potential customers.
One goal of your dental marketing efforts is to rank in local search, like when you typed “Dentist near me,” and to be found by people in your target market.
Leverage existing patients
In addition to the suggestions above, working with what your dental practice already has, such as existing patients, is a great place to start. For example, in idea number one, we discussed creating a patient loyalty program. Not only does this take advantage of existing patients, but it’s a good deal that can (and will) generate referrals to your practice.
Dental Marketing: It’s Not Rocket Science
Marketing a dental practice may sound like rocket science, but it’s not, using a little creativity and common sense can go a long way. Thinking about how to please your patients is one way to get more of them!
To social networks or not to social networks
If you are going to use social media to market your dental office, I recommend that you take a moment to think about it.
Social media is a great dental marketing tool, but requires time, effort and tact. Consistent effort and quality content are a must for social media to work for dental marketing. If you or your staff don’t have the time to market your practice, the right way, on social media, it may be better to look at other options. Other options for engaging social media users are to hire an agency, train someone in your office to do it, or use paid ads to reach social media users.
Other ways to use social media
Also, when using paid ads to target new patients to your practice, make sure you only target patients in your geographic area. If you’re in New York City, you don’t want to promote to the people of Los Angeles, do you? It is an easy and costly mistake to make.
Run a contest and go viral
Using contests is a great way to grow your dental practice. Everyone wants whiter teeth, right? Create a grand prize, such as lifetime teeth whitening (or whatever you want to offer).
When your prize is something that everyone wants, you will have no problem getting people to join your contest. Digital contests can increase the marketing exposure of your dental practices by pennies. Adding bonus actions to increase your chances of winning is another way to squeeze a little more out of your contest.
There are 1,001 ways to market your dental practice. Most of them you can do yourself. Sometimes it’s better to hire an expert to get it right the first time. You can learn more about hiring a dental marketing expert in the box below.