Electrolux vacuum cleaners have enjoyed quite a respectable history; mainly due to the evident customer loyalty that the brand has earned over the years. For example, the granddaughter of an Electrolux owner has watched her grandmother use the same Electrolux vacuum cleaner since she was a child, more than 30 years ago, and the machine is still just as powerful.
Another consumer used his vacuum continuously for 20 years and immediately replaced his worn model with a new Electrolux. If all products received this kind of praise, there would never have been a need for today’s consumer reports.
While Electrolux vacuum cleaners have always been well known for their workmanship, their name has undergone many changes. First made in Sweden over 90 years ago, Electrolux cleaners were soon cleaning floors in homes across Europe. Within 10 years, Electrolux, LLC in Dallas, TX, began producing vacuum cleaners for the United States and Canada.
Recently, AB Electrolux in Sweden decided to cash in on the popularity of its trademark in North America and offered Texas makers Electrolux $50 million to change its 80-year-old name to Aerus.
Aerus has continued to provide Americans and Canadians with durable, rugged Electrolux vacuums under both names, and while their products haven’t seen much change, their sales methods have changed dramatically.
When Electrolux started in the United States, salespeople traveled door-to-door, demonstrating and selling the vacuum cleaners to middle-income housewives. Over time, the Electrolux line was promoted in various department stores.
These attempts were not very successful, but some models are still found in some major department stores. Most Electrolux vacuum cleaners today are sold through an independently owned franchise store. There are over 500 Aerus dealers in the United States and Canada, including several islands as well.
Aerus also promotes its Electrolux vacuum cleaners online through its website, but a registered account is required to purchase the products through the site and there are no visible buttons that allow visitors to click and buy.
The “shop now” link offers an easy way to locate a store near you for those interested in purchasing a vacuum. Consumers can also schedule a product demo or request additional information through the website.
The first American Electrolux vacuums were innovatively designed with an easy-to-maneuver tank attachment. This style of vacuum is commonly known as a canister vacuum. Today the Lux Classic, once known as the Electrolux UltraLux 2000, remains one of the most popular models available from Aerus.
There are many styles of Electrolux products available today, now branded simply as Lux, but this classic style of container has proven to be a reliable workhorse often lasting up to 30 years.
Service and Repairs for Electrolux Classic Vacuum Cleaners
Electrolux vacuum cleaners are a favorite in many American homes because of their long life, but they occasionally need repair. Any authorized Electrolux dealer can repair your machine, although vacuums purchased online, through eBay, or anywhere outside of a franchise dealer are not covered by the warranty.
It is not recommended that consumers purchase a vacuum cleaner online because these models are often rebuilt, sometimes used, and sometimes these products are stolen.
However, Electrolux vacuum cleaner parts can be found in abundance through a variety of online dealers. Electrolux bags and filters can be easily purchased online, including bags for older models, including C-style bags for Lux Classic.
User manuals and product manuals can also be found online and are available for instant download. Some repairs can be done at home with the help of the manual, but an authorized Electrolux store should be responsible for all major servicing and cleaning of the machine.
AB Electrolux of Sweden, also known as the Electrolux Group, took over the Electrolux brand in 2004. Before being known as Electrolux in North America, this Swedish manufacturer sold vacuum cleaners to American homes under the popular Eureka brand name. Today, AB Electrolux is the leading provider of quality vacuum cleaners throughout the world.
Today’s Electrolux vacuums are available in a wide variety of designs, including classic canister styles, convenient lightweight models, and standard upright cleaners. Electrolux also has a robotic vacuum in the works, but it’s not yet available for sale. This state-of-the-art vacuum will offer a hassle-free floor cleaning solution that automatically recharges at the special charging station whenever the battery runs low.
There are also many different options available on each style of modern Electrolux machine. Some models offer low noise, some are rechargeable, and others have convenient longer retractable cords for specialized cleaning. Some styles use vacuum bags, while others are bagless or cyclonic, and some Electrolux vacuums are equipped with special HEPA filters to remove allergy-causing dust particles.
The Electrolux Oxygen Ultra is a canister vacuum that features a washable HEPA 13 filter, perfect for homes with asthma. This model virtually removes all dirt and allergens from within the rug and encloses it within the self-sealing bag, eliminating indoor allergies and respiratory complications due to dust.
The Electrolux Harmony is another popular canister vacuum from the world’s leading provider of residential carpet cleaners. This model features a quiet motor that is ideal for families with small children, night workers, or other day sleepers. The Harmony, model number EL6985, also has an auto park feature that’s great for small storage spaces.
Lightweight vacuums are perfect for small spills, cleaning couch cushions, or vacuuming stairs. The Electrolux Pronto is a rechargeable bagless vacuum that doubles as a convenient handheld vacuum and crevice tool.
This model has received a lot of reviews from consumers with an average rating of 3.5 out of 5. However, it has been noted that Pronto does not perform the best on carpets and rugs.
One of the most popular Electrolux vacuum cleaner models is the Intensify. This innovative vac works like an upright model, with unmatched suction power, and conveniently folds up like a canister vac, requiring minimal storage space.
Intensify’s outstanding power comes at a price, and this model’s compact design isn’t without its drawbacks, either. The Intensify will only hold half the dirt in the bag and uses more energy than other models.
Other features commonly found on modern Electrolux vacuums include expandable accessory rods that save space and make cleaning easier, built-in lamps to illuminate dark corners and guards, and soft wheels to prevent damage to furniture and walls.
Some models have dust sensors to alert you to change the bag, and many models offer space-saving options such as collapsible designs and flexible handles.