We all probably know that getting a link to our website from another improves the visibility and status of our website in the eyes of the internet gods – search engines. You may also know that links from more popular places are more valuable than links from a less popular site. A lesser known fact is that links from popular sites can also get other external links to improve your own search engine ranking.
Let me explain this last concept in more depth. We have a website, or to be more exact, a web page (since pages are ranked rather than sites), and in order to improve the ranking of that page, we created a short video related to the written contents of that page. In the description box of the video, we put a link to the original page. Now, video is seen as a “good” thing right now, mainly because it makes visitors stay on a page for a longer period of time than on a static page, which makes links from a video page more important.
If we can make that video page even more important in the eyes of search engines, then we will also improve the ranking of our main page. How can we make the video page more important? Getting more visitors to stay and watch it.
We can get video viewers by telling our friends: on social networking sites, blogs, articles, and press releases. Most videos gain popularity when they are funny, controversial, or extremely memorable in one way or another, and when they are linked, liked, and replayed by thousands of people, they are said to have gone viral. This will also bring more visitors to any page that is linked from it, so a ‘viral video’ is highly sought after.
So now we have 2 levels of links to our main page. The link directly from the video page to our main page and the links from social networking sites to the video page.
Most video sites also track the number of visitors and allow commenting, and this also contributes to the ranking of the video page in the search engine. These can also be considered second-tier links, although they seem to be less effective at rank-raising bets than off-site links.
Therefore, increasing the ranking of the page providing an inbound link can help increase the ranking of the link’s destination page. Since many social media sites already have a high ranking value when it comes to outbound links, linking them to a video page that then links to your front page is a good strategy to get the people you really want to see it. see find your page.