My motto, which I have found very effective, is simply to give the information for free.
If you visit my website, you will see over 150 hours of audio interviews with business experts, marketing experts, and copywriting experts, FREE.
Many times people say that I am crazy. They ask “why are you giving this information for free?”
In the world of the Internet and the world of advertising, you are struggling to share your mind.
Giving away information in exchange for free works. People like free things, as long as they are of good quality and have value.
My strategy is to build credibility by giving first.
If I can give away a very high quality interview that provides answers to my listeners on a topic, I have positioned myself number one as an interview expert, who is honest and provides value, where others in my field may be charging thousands of dollars. dollars for the same information.
I am giving it away for free and I have the opportunity to be heard and to build a relationship with the listener.
So by giving it away for free, you get all those benefits. Once you have a relationship with your listeners, you will have a chance to sell them something. But trust must come first.
Remember, you are struggling to buy time with your potential customer. And if you are competing with a competitor who charges for the same or lower quality of information and is offering it for free, you will always win.
Try it. It works.