Twitter is a great way to build brand and loyalty on social media. Designed around the concept of community, Twitter rewards participation and creativity. This is how I built a personal brand and Twitter following.
brand icon
So much of the rapid flow of Twitter conversations is based on the visual image of its icon. Check it and minimize the changes. That icon is how hardcore Twitterers subconsciously track everything. If you change it or go to some standard manga avatar, you will lose focus.
The item has a prominent distinctive color, logo, or image. I chose a black and white image; it is no longer used in black and white. Bingo! Bill Rice’s face is a brand image.
Custom Twitter page
This is essential. When people will follow you or investigate you. A default template is almost as bad as a Twitter account without Tweets: guaranteed loss of followers.
This is also free ad space for your business. Where else can you get free ad placement on a network of a million users? use it
Keywords Biography
Your bio is your first introduction and follows you on all third-party Twitter apps. Be specific about the types of people you want to follow you and engage in conversations with you.
I like to do this quickly and efficiently with a list of keywords. Everyone knows what tags and keywords are these days. Skip the prose and get straight to the point.
custom landing page
The website link is yours. You will only be followed by a specific audience of Twitter users. Make it a valuable landing page for your Twitter clients and yourself.
Create a custom page on your website or blog. It should serve as a quick introduction, why someone should follow you, what you do, and a valuable giveaway.
Also, don’t forget the call to action: make sure they’ve followed you and maybe ask them to join your email list.
Attract Conversations
The Twitter community is packed with search utilities and even tracking and following. Keep that in mind and use rich keywords that will attract valuable followers. Make your tweets attractive.