Retail mobile development is expanding at an unexpected rate with retailers adopting newer digital technologies to meet customer demand while staying competitive. Mobile apps help businesses become race champions and achieve perfection in customer services as people become more and more connected on mobile devices. Being at the forefront, Android and iOS apps for every smartphone are creating a flawless impact in people’s daily lives. Aside from entertainment, mobile users are seriously turning to apps to buy and avail anything online, from groceries to services like ticket booking and taxi rides. While grocery app development is already making the rounds among most retailers, there are many more development predictions to be revealed in the coming days. Here are some of the key supermarket app development predictions that will soon flourish.
#1 Shopping will be more convenient
While one of the main reasons for bringing grocery apps to the forefront is to bring convenience to households to shop for daily groceries with a few taps on their mobile screens. However, as people get used to them, their expectations get too high and so does the need for app improvements. To do this, retailers will focus on providing faster and more convenient mobile shopping experiences with the best interface or design elements. It goes without saying that the apps will be more responsive to customers in the years to come.
#2 Chatbots will gain momentum
The bots are expected to transform the way people shop for food through their apps. The advent of Chatbots will provide a mix of shopping and personalized recommendations. It will make mobile shopping highly interactive and add convenience for shoppers through personalized product suggestions, based on their past purchase history, age, preferences, gender, or locations.
#3 Destination marketing is the need of the hour
Gone are the days when retailers or companies used to circulate a promotional message or mass advertisements. With competition inescapable, grocery businesses need to focus on targeting customers specifically based on their shopping habits and preferences. To make this possible, new technologies will appear in the app market with an individual-targeted approach, and retailers will likely use different in-store and out-of-store marketing strategies to attract more customers. More expected, artificial intelligence will be a trend then, nullifying beacon technology.
#4 Conversions will increase due to digital wallets and mobile payments
Although the market for digital wallets is growing, people are increasingly switching from cash to virtual money solely because it is a convenience to their pockets. Few forward-thinking retailers already offer virtual payment options to end the hassle of having cash every time someone orders something. Just by the next year, almost all grocery apps will become convenient. fast and secure payment systems such as digital wallets, mobile payments, in-app payments or even payments via a connected handheld device. Mobile wallets or digital payments will replace the cash on delivery option sooner to ensure maximum conversions as many users cannot go ahead to pay when they see limited payment options.
The next few years are sure to mark a milestone in the grocery app market with exciting enhancements and more small and medium-sized retailers joining the race. Therefore, the main concern for any grocery apprentice now is to keep an eye on the upcoming trends to make sure that your app does not go backwards in the market.