When looking for the right gift to thank a client, consider a variety of options before spending the money to achieve the client’s desired result. Sales professionals and business owners who want help finding the right gift for a customer can find the best solution for a variety of situations in a company gift basket. Many business leaders and vendors give their customers gifts each year as a token of appreciation and as a gentle reminder to think of your organization the next time a customer has a similar order.
The easiest route to take for gift baskets is to get one that someone else has already put together. Buying a ready-made gift basket for one on the web is easy and at many department stores during the holiday season. Typical gift baskets that can be purchased include groceries such as candy, cookies, wine, meat, cheese, etc. Flower arrangements can also be purchased at a local florist or ordered online at any time. However, these gifts disappear after a few days. They may be appreciated, but will these gifts be remembered months later when the customer wants to place a new order? Gift baskets that are not in season are harder to find unless the purchases are made at a specialty store or gourmet store.
While food baskets are nice, a customer may get too many during the holidays or from the competition during the sales cycle. To ensure the keepsake, plan a special gift basket and find someone inside or outside the organization to personalize it and place it in a nice container. If the container is a reusable item for the person receiving the gift basket, it makes an even better gift as they continue to use it! Company logo items used in a personalized gift basket are a great reminder to the customer each time they are used. These logo items are often practical gifts that will last for months. These types of gifts often include mugs, calendars, clips, magnets, pens, or notebooks with the company name printed along with the website and possibly a phone number. A miniature gift basket can be made by placing several small items in a cup and then wrapping it in cellophane, tying a bow around the top, and adding a gift card or business card. These types of sneakers are nice to have and have the desired look of a reminder of the company. Clients will often appreciate a gift that is practical and useful.
For a salesperson looking for a meaningful thank you gift to give customers during the sales cycle or when shopping for a holiday season, consider something that goes along with the typical company logo element that reminds the customer of your willingness to help increase customer confidence. business like your own. Business books are often prized by professionals, making them a great addition to any gift basket. Often a personalized gift basket can be built around the message of the book or books being considered. There are so many business and improvement books to choose from. When considering the best business book to give as a gift, think about any complaints or concerns the recipient has expressed in the past and look for a title on that topic. The customer will appreciate that their problem has been remembered and that a solution can be provided in the gift. Saying thanks with a book for improving a client’s business conveys the message “remind me because I want to help your business grow.” This extra message of business help is often greeted with extra gratitude on top of a gift basket alone. A salesperson should always include their business card in the book to use as a bookmark. In this way, if the book is passed from hand to hand at the client company, the seller’s name and contact information is also passed.
Many business leaders and salespeople give their customers gifts each year as a thank you for business and as a way to build future relationships. Sales professionals and business owners who want help finding the right gift can find the best solution for a variety of situations that may be a corporate gift basket.
TIP: If you’re looking for book ideas, check out the article “10 Book Options to Use for Business Gifts.”