As small business owners, we all see the strides digital marketing has made in the last decade and how effective it is in building successful businesses. But as digital marketing evolves, will it reach a point where it has nothing new to offer the small business owner? So what will we do?
We believe that digital marketing will continue to evolve and continue to offer effective online marketing strategies for businesses of any size, but we are also seeing the latest trends that favor video marketing. From YouTube and Facebook Live, to Snapchat and Facebook’s upcoming video creation app, advancements in video marketing are happening fast.
To back up this claim, we’ve rounded up some of the latest video marketing statistics and broken them down by category to show you just how effective and important digital marketing can be for your business.
Video marketing by volume
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82% of Twitter users watch video content on the site.
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YouTube currently has more than 1,000,000,000 users.
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45% of internet users watch more than an hour of content online each week.
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Almost 90% of online marketing agencies use digital content.
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A third of online activity is dedicated to watching movies.
Mobile
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More than 50% of digital content online is viewed on mobile devices.
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92% of mobile video viewers share videos via their social media pages.
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90% of Twitter video views happen on a mobile device.
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10,000,000 videos are viewed on Snapchat every day.
Commitment
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51% of digital marketers say that digital content offers the best ROI.
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Businesses that use online video content grow revenue 49% faster than non-video users.
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59% of online users say they would choose multimedia content over text.
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Video content drives a 157% increase in organic traffic from the SERPs.
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Videos up to 2 minutes long get the most engagement.
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Landing page video content can increase conversions by more than 80%.
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46% of online users take action after seeing an ad.
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Online movie content attracts 3x more monthly visitors.
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Combining media with full page ads increases engagement by 22%.
As you can see, video marketing is very effective in engaging your audience online, more businesses than ever are using it to introduce new products, offer tips and advice on how to use the products, and engage their customers on the go and video marketing. you can increase sales making your business more successful.
Marketing trends for 2017
It’s 2017, so let’s take a look at the digital marketing trends to watch out for this year. Video marketing is always evolving, so to stay on top, you need to be one step ahead of the competition.
1. Facebook video
There are no surprises. Views on Facebook increased from 1 billion to 8 billion in the last year. Facebook has invested in video in recent years, with its Facebook Live, launched just a few months ago. We predict there will be an even bigger increase in the number of people uploading, sharing and discovering media.
2. Live video
As mentioned above, Facebook introduced live video. Brands and consumers have been using Facebook Live to interact with their followers. Twitter teamed up with Periscope to allow users to embed live streams into tweets. 82% of Twitter users say they watch videos regularly. Live video creates a new opportunity.
3. Video for Sales
According to recent studies, only 4% of people prefer to learn about a new product or service by reading a manual, 5% prefer to talk to someone on the phone, and 44% prefer to watch a video.
4. Multi-channel marketing
Social media channels have become the best place to share videos and get exposure. Most consumers watch videos on different devices and on different social media platforms.
5. “Gen Z” (13-24 year olds) video apps love visual content.
Enter Instagram and Snapchat. These apps top the “must have” list. 10 billion videos are watched on Snapchat every day and Instagram is becoming more and more video-focused all the time. Instagram has launched Instagram stories that allow users to share short videos with their followers.
6. “Infotainment”
Infotainment is a new genre of marketing videos. Combine ‘informational’ videos and ‘entertainment’ videos. Consumers need to digest the information you present to them, but they also need to be entertained at the same time. Without entertainment, users will click.
7.VR
Virtual reality headsets are becoming more accessible and marketers are taking advantage of the immersive environment to capture the full attention of viewers. VR videos are still a gimmick, but in 2017, we predict that VR videos will become a “must have.”
8. Email and video
Email video will allow you to keep your emails short and get your message across. Email is always a great way to showcase your video to viewers (the people on your mailing list).
9. Microtargeting
Advertising platforms are getting smarter. Users will expect all of your content to be relevant and specific. If not, then they won’t be interested.
10. Video and web design
Having video content on your website is also important. We hope marketers find ways to integrate video into their web design. If a video is already playing when it lands on a website, it encourages users to stick around, which reduces bounce rates and improves SEO.