There are plenty of people with videos that have hundreds of thousands and sometimes millions of views that are showing ads, but are they really making a lot of money? According to a recent news article, a girl who was producing beauty tip videos had to give up and go back to ‘real’ work because she wasn’t being given enough to live on, despite huge numbers of subscribers and views. .
Why would this be?
There could be a few reasons, possibly ad targeting, the target market had little to no disposable income, maybe there was no secondary monetization or other things. However, most good video marketers would agree that, based solely on ad revenue, making a decent amount of money solely through video creation could be a hit or miss affair.
How could things be improved?
The first thing would be to definitely not rely on ad revenue alone. Even an Amazon affiliate link to a related product or a CPA (Cash Per Action) offer, where someone clicks a link to a site, enters simple (usually) non-personal details, can net you as little as a few cents. a couple of dollars will probably improve endless income. Offers on affiliate topics like these abound on the internet and far from being a fraudulent form of marketing, they are simply an extension of the commission-based sales that have been familiar in the retail world since it began. These links would be placed in the description box or even in the comment section. Anywhere where they can attract attention.
Speaking of turning heads, that’s definitely something to do. At least 3 times in a video and maybe more if it’s longer than average: at the beginning, in the middle and at the end, if only because of a text at the bottom of the screen, although it’s better if you mention it the presenter. With YouTube’s own caption system, these messages can even be live links, making it easy for the viewer to convert into a lead or potential customer. It just needs to be said somewhere, that a live link is present for something useful or valuable to the viewer.
This mention, also known as a ‘Call to Action’, is often missing, not only in videos but in many other forms of sales advertising. You don’t assume that the reader or viewer is so dumb that he doesn’t know what to do. They just need reminders sometimes and require a nudge in the right direction.
From a long-term standpoint, it’s much better for a viewer to become an email subscriber. Yes, YouTube has its own system, but it only pushes a returning viewer in the direction of a producer’s new video, whereas an email subscriber might point directly to a new production, therefore it might be a good idea. encourage viewers to send an email. landing page, where a reward or gift is offered in exchange for your email address. This usually means purchasing the service of a mail handling or autoresponder company, but it also means that repeat viewers can be contacted and given more details as the producer sees a need and not just when a viewer comes by again. Youtube.
So the answer is ‘Yes’, it is possible to make money from YouTube, but it won’t be the sporadic drips from the sometimes random advertising system.